Waste Wood Chips: Business Guide & Technology for Entrepreneurs

Understanding Waste Wood Chips and the Wood Waste Indonesia Opportunity

What Are Waste Wood Chips and Where Do They Come From

Waste wood chips are small pieces of wood — typically between 25 mm and 50 mm in length — produced as a byproduct of sawmill operations, furniture manufacturing, construction demolition, land clearing, and forest thinning. Unlike virgin wood chips produced intentionally from standing timber, waste wood chips originate from material that would otherwise be discarded or burned. This makes them both a cost-efficient raw material and an environmentally responsible resource for businesses looking to enter the circular economy.


Wood Chip Production from Waste Wood Business Opportunities and Appropriate Technology

The primary sources of waste wood chips include sawdust and offcuts from timber processing plants, pallets and packaging materials at the end of their lifecycle, demolished construction timber, tree pruning from urban forestry programs, and residual bark from paper pulp operations. Each source produces chips with different moisture content, contamination levels, and calorific values, which directly affects how they can be used commercially. Construction wood, for example, may contain nails or paint that require additional sorting, while sawmill offcuts are typically clean and ready to process with minimal preparation.

From a business standpoint, sourcing waste wood chips is relatively low-cost because the raw material is a waste stream. Many sawmills and furniture factories will supply wood chips for free or at a nominal fee if you handle collection logistics. This low input cost is one of the most attractive features of building a business around this material.

The Scale of Wood Waste Indonesia and Its Business Potential

Indonesia is one of the world's largest timber-producing and processing nations, which means wood waste Indonesia generates annually is enormous by global standards. The country's furniture industry — concentrated in cities like Jepara, Surabaya, and Semarang — produces hundreds of thousands of cubic meters of wood offcuts and sawdust each year. Add to that the output from palm oil plantation clearing and rubber wood harvesting, and the total wood waste stream reaches into the millions of metric tons annually.

Despite this volume, a significant proportion of wood waste in Indonesia is still managed through open burning or landfill disposal, both of which are increasingly restricted under environmental regulations. This regulatory pressure creates a direct market opportunity: businesses that can collect, process, and commercialize wood waste chips will find a ready supply of raw material, often at little to no cost, while simultaneously helping industrial partners meet their waste management compliance requirements.

Indonesia's geographic position also makes it a natural export hub for processed wood chips, particularly to Japan, South Korea, China, and several European nations that import biomass fuel to meet renewable energy mandates. The government's push toward green industry and the growing interest in carbon credits further strengthens the long-term investment thesis for wood chip businesses operating in the country.

Types of Wood Chips Used in Commercial Processing

Not all wood chips are equal in commercial applications. The specific type of chip — defined by its species, size, moisture content, and contamination level — determines which end markets it can serve and at what price point. Understanding these distinctions is essential before choosing a business model.

Hardwood chips, sourced from species like teak, mahogany, and acacia, have higher density and calorific value, making them preferred for biomass energy generation. Softwood chips from pine or rubber wood are lighter and more suitable for particleboard and medium-density fibreboard (MDF) production. Mixed waste wood, often from demolition or urban clearing, requires more processing but can still be sold as boiler fuel or used in garden mulch applications if free of toxic treatments like chromated copper arsenate (CCA).

Wood Chip Type Common Source Primary Commercial Use Typical Moisture Content
Hardwood (Acacia, Teak) Sawmills, Plantation Biomass Energy, Export 30–50% (fresh), 10–15% (dried)
Softwood (Pine, Rubber) Furniture factories Particleboard, MDF 20–40%
Mixed Demolition Wood Construction sites Boiler fuel, Mulch Variable (15–60%)
Sawdust / Fine Chips Sawmills, Carpentry Pellets, Briquettes 10–25%

Chip size is another critical parameter. Most biomass boilers and wood pellet production lines accept chips between 10 mm and 50 mm in any single dimension, with a maximum thickness of 6 mm. Oversized chips must be re-chipped, which adds processing cost but does not disqualify the material from commercial use.

Starting a Waste Processing Business with Wood Chips

Business Models Available in the Wood Chip Industry

Entrepreneurs entering the waste processing business through wood chips can choose from several distinct models, each with different capital requirements, margin profiles, and risk levels. The simplest model is raw chip collection and resale, where a business collects wood waste from furniture factories and sawmills, performs basic sizing and screening, and sells the output directly to biomass power plants or export brokers. Margins are thin — typically USD 10 to USD 25 per tonne — but capital requirements are low, and cash flow can be relatively fast.

A more capital-intensive model involves drying and densifying chips into pellets or briquettes, which command significantly higher prices, typically USD 80 to USD 150 per tonne for industrial pellets. A third model centres on value-added panel products: using waste wood chips as feedstock for particleboard or MDF manufacturing. This requires factory-scale investment of USD 500,000 or more, but the finished product carries margins above 35% and targets the construction and furniture industries directly.

A fourth emerging model ties wood chip processing to carbon credit generation. By diverting wood waste from open burning and converting it to clean fuel, businesses can register under verified carbon standard (VCS) or Gold Standard frameworks and sell carbon offsets as an additional revenue stream alongside the physical commodity. This model is still maturing in Indonesia but offers long-term upside for businesses willing to invest in certification infrastructure early.

Legal Requirements and Permits for a Waste Processing Business

Operating a waste processing business in Indonesia requires navigating several regulatory layers at both the national and regional levels. At the national level, businesses must obtain a business registration number (NIB) through the Online Single Submission (OSS) system, which also generates standard business permits. For waste-related activities, an environmental permit (Persetujuan Lingkungan) is mandatory and must be based on either an AMDAL (environmental impact assessment) for large-scale operations or a UKL-UPL (environmental management and monitoring plan) for smaller facilities.

If the business intends to export wood chips, an additional requirement is registration as an approved exporter with the Ministry of Trade and, for certain wood products, compliance with Indonesia's Timber Legality Verification System (SVLK). The SVLK certification confirms that raw materials come from legal and traceable sources — without it, exports to the European Union and several other regulated markets are not possible.

Local government permits vary by region. Businesses operating near residential areas may face additional noise and dust management requirements. Processing facilities that use industrial dryers or kilns will also require an emissions permit from the regional environmental agency (Dinas Lingkungan Hidup).

Allowing 3 to 6 months for permit processing is prudent when planning a project timeline.

Initial Investment and Cost Structure Overview

The startup capital required for a wood chip processing business varies widely depending on scale and product type. A basic collection and resale operation — one truck, a screening unit, and a storage yard — can be launched for as little as USD 30,000 to USD 50,000. A pellet production line with an annual capacity of 5,000 tonnes typically requires USD 150,000 to USD 250,000 in equipment, plus USD 30,000 to USD 60,000 for civil works, land lease, and working capital.

Business Scale Estimated Startup Cost Annual Capacity Primary Revenue Source
Raw chip collection/resale USD 30,000–50,000 1,000–3,000 tonnes Domestic biomass buyers
Pellet / briquette production USD 150,000–250,000 3,000–8,000 tonnes Industrial energy buyers, export
Particleboard manufacturing USD 500,000–2,000,000 10,000+ m³ panels Furniture, construction industry
Biomass power plant (small) USD 1,000,000+ 1–5 MW output Electricity sales (PLN tariff)

Ongoing operating costs are dominated by raw material procurement and logistics (30–40% of revenue), labour (15–25%), energy for drying and processing (10–20%), and maintenance (5–10%). Businesses that can secure long-term supply agreements with furniture manufacturers or sawmills at fixed low prices gain a significant competitive advantage in margin management.

Wood Chip Processing Technology and Equipment

Key Machinery Used in Wood Chip Production and Processing

The core machine in any wood chip operation is the wood chipper or disc chipper. Industrial disc chippers accept logs, branches, and offcuts up to 400 mm in diameter and produce chips at output rates of 5 to 50 tonnes per hour, depending on the model. Drum chippers are an alternative that handle more irregular feedstock, making them well-suited for demolition wood and mixed waste streams.

Chipper blades must be resharpened or replaced every 50 to 200 hours of operation depending on feedstock hardness and contamination.

After chipping, a vibrating screen or trommel screen separates chips by size, removing fines (dust and sawdust) and oversized pieces that must be re-chipped. A magnetic separator removes ferrous metal contaminants — critical for demolition wood — before the material moves to drying or storage. For export-grade chips, an industrial drum dryer or belt dryer reduces moisture content from a typical fresh level of 40–55% down to the target range of 10–15%, which is required by most biomass boilers and pellet mills.

For pellet production, a ring-die pellet mill compresses dried and finely ground wood material through die holes under pressures of 200 to 400 bar, producing cylindrical pellets 6 mm or 8 mm in diameter. Pellet coolers then reduce the product temperature from around 80–90°C down to near ambient before bagging or bulk loading. Each processing step adds capital cost but also adds value, so mapping equipment investment against achievable selling prices is essential during the feasibility stage.

Biomass Energy Conversion Technology Explained

Wood chips are one of the most established feedstocks for biomass energy generation, and the technology pathways available to entrepreneurs range from simple combustion to more advanced thermochemical conversion. Direct combustion in a biomass boiler is the most commercially proven route: wood chips are burned at temperatures between 850°C and 1,100°C to generate steam, which drives a turbine to produce electricity. This technology is reliable, well-supported by equipment suppliers across Asia, and suitable for small-scale operations generating 200 kW to 5 MW of electrical output.

Gasification is a more technically demanding but fuel-efficient alternative. In a downdraft or updraft gasifier, wood chips are partially combusted at 700–900°C in a restricted oxygen environment, producing a combustible gas known as syngas (primarily carbon monoxide and hydrogen). This syngas can be used to run a gas engine or turbine.

Gasification systems typically achieve electrical conversion efficiencies of 20–28%, compared to 15–22% for direct combustion systems at small scale. Several Indonesian renewable energy developers have deployed 100 kW to 500 kW gasification systems at remote industrial sites where grid connection is costly.

Torrefaction is an emerging pre-treatment technology that heats wood chips to 250–300°C in the absence of oxygen, producing a dry, brittle material called torrefied biomass or "bio-coal." This product has a higher energy density than raw chips, is hydrophobic (resists moisture uptake during storage), and can be co-fired with coal in existing power plants. Torrefied wood is increasingly demanded by European power utilities as a coal replacement, and Indonesian producers with access to low-cost wood waste are well-positioned to supply this niche market.

Automation and Efficiency in Modern Processing Facilities

Modern wood chip processing plants increasingly incorporate automation to reduce labour costs, improve consistency, and enable continuous 24-hour operation. Conveyor systems with variable-speed drives connect each processing stage — from infeed to chipping, screening, drying, and outloading — allowing a facility processing 10 tonnes per hour to be managed by as few as 4 operators per shift rather than the 10 to 15 workers required in a manually-managed equivalent.

Programmable logic controllers (PLCs) monitor moisture sensors, temperature readings in dryers, motor current draw, and output belt weights in real time, automatically adjusting dryer temperature and feed rates to maintain product quality within specification. Moisture measurement using near-infrared (NIR) sensors fitted inline on conveyor belts can measure chip moisture content continuously without sampling delays, ensuring product meets the ≤15% moisture target before dispatch.

For businesses targeting export markets, automated bag weighing and sealing lines combined with integrated batch tracking software provide the traceability documentation required by international buyers. A well-automated 5,000 tonne-per-year pellet plant in Indonesia can be operated by 12 to 15 full-time staff, compared to 30 or more in a manual operation of equivalent output — a labour cost saving of IDR 500 million to IDR 800 million per year at current wage rates.

Market Opportunities and Wood Chip Export Potential

Domestic Market Demand for Processed Wood Chips

Within Indonesia, the primary buyers of processed wood chips are textile factories, tofu and tempeh producers, rubber factories, and palm oil mills that use biomass boilers as their primary heat and steam source. These industrial buyers prefer chips with moisture content below 25% and a consistent size of 20–40 mm, as irregular feedstock reduces boiler efficiency and increases clinker formation. The domestic price for boiler-grade wood chips ranges from IDR 300,000 to IDR 600,000 per tonne (approximately USD 18 to USD 37), depending on quality and delivery location.

The particleboard and MDF manufacturing sector is another significant domestic consumer. Major panel board producers in Indonesia — including state-owned and private manufacturers operating in Sumatra and Java — source wood chips as a core raw material. Their quality requirements are more stringent: chips must be free of bark, metal, and contamination, sized to 10–25 mm, and dried to 3–8% moisture before pressing.

Meeting these specifications allows wood chip suppliers to negotiate longer-term supply contracts with more stable pricing than the spot biomass market.

Urban landscaping and horticulture represent a smaller but growing domestic market for mulch-grade wood chips. Municipalities, hotel chains, and plantation companies purchase wood chip mulch in bulk to manage ground cover, retain soil moisture, and suppress weeds. This segment is price-sensitive but requires minimal processing — chipping and basic screening are sufficient — making it a viable entry point for small operators building volume and cash flow before investing in higher-value processing.

How to Enter the Wood Chip Export Market

The wood chip export market is dominated by Japan, South Korea, and China, which collectively import tens of millions of tonnes of wood chips annually for paper pulp production and biomass energy. European nations — particularly the United Kingdom, the Netherlands, and Denmark — are growing importers of wood pellets under their renewable energy obligations. Entering these markets requires meeting specific technical standards and building relationships with trading companies or end-users who manage procurement for large industrial buyers.

For Japan and South Korea, the primary quality standard for wood chip imports is the JIS M 8811 or equivalent specification, which defines chip dimensions, moisture content (target ≤ 45% for pulp, ≤ 15% for energy), bark content, and contamination limits. Japanese power utilities sourcing biomass chips under their Feed-in Tariff programme additionally require sustainability certification — typically the Sustainable Biomass Program (SBP) certification — confirming that feedstock originates from legal, sustainably managed sources.

Practically, most first-time Indonesian exporters enter the market through commodity brokers or trading houses that aggregate supply from multiple producers and manage shipping logistics. A typical minimum shipment to Japan or South Korea is one vessel of 10,000 to 25,000 tonnes, which is beyond the production capacity of most small operators. Forming a supplier consortium with other local producers, or securing an offtake contract with a larger domestic trading company, is a practical route to accessing export pricing without individually reaching export-scale production.

Pricing Trends and Revenue Projections for Exporters

Export prices for wood chips fluctuate with global energy commodity cycles, shipping costs, and the policy environment in importing countries. Over the 2020–2024 period, CIF (cost, insurance, freight) prices for wood chips at Japanese ports ranged from USD 120 to USD 185 per tonne for pulp-grade hardwood chips, and USD 90 to USD 140 per tonne for energy-grade chips. Indonesian FOB (free on board) prices net of freight typically range between USD 60 and USD 110 per tonne, providing a production cost target well below USD 50 per tonne for viable export margin.

Wood pellet export prices are higher and more stable, supported by long-term supply contracts with European power utilities. Premium-grade industrial wood pellets (meeting ISO 17225-2 Class A1 or ENplus A2 standards) have traded between EUR 130 and EUR 250 per tonne CIF European ports in recent years. For an Indonesian pellet producer with production costs of USD 60 to USD 80 per tonne and freight costs of USD 30 to USD 45 per tonne, export margins of USD 50 to USD 120 per tonne are achievable on well-managed volumes above 5,000 tonnes per year.

Product Target Market FOB Price Range (USD/tonne) Key Certification Required
Hardwood chips (pulp grade) Japan, South Korea 60–110 SVLK, SBP
Energy chips (biomass grade) Japan, China 55–90 SVLK
Industrial wood pellets Europe, Japan 90–160 SVLK, SBP, ENplus/ISO
Torrefied biomass Europe (co-firing) 130–200 SVLK, SBP, RED II

Profitability Analysis and Business Strategy

Calculating Return on Investment in Wood Chip Ventures

A realistic ROI calculation for a wood chip business must account for four core variables: raw material cost, processing cost, selling price, and volume. For a pellet production business with a capacity of 5,000 tonnes per year, a representative cost-revenue model might look as follows: raw material (free collection + transport): IDR 150,000 per tonne; processing energy, labour, and maintenance: IDR 350,000 per tonne; total production cost: IDR 500,000 per tonne. Against a domestic selling price of IDR 1,200,000 per tonne, this yields a gross margin of IDR 700,000 per tonne, or approximately IDR 3.5 billion per year on 5,000 tonnes.

Against an initial investment of IDR 2.5 billion (approximately USD 155,000), this represents a simple payback period of roughly 8 to 12 months, depending on sales consistency and working capital management. Export-oriented businesses will see higher revenue per tonne but must factor in shipping, certification, and the longer payment cycles typical of international trade — usually 30 to 60 days after bill of lading, compared to 7 to 14 days for domestic transactions.

Sensitivity analysis is critical in wood chip ventures. A 10% drop in selling price or a 20% increase in raw material transport costs can move a marginally profitable operation into loss territory. Building contracts for at least 50% of planned annual volume before commissioning equipment significantly reduces this revenue-side risk.

Locking in raw material supply agreements with a minimum of 2 to 3 sawmill or furniture factory partners before startup reduces supply-side risk equivalently.

Risk Factors and How to Mitigate Them

Raw material supply inconsistency is the most common operational risk in wood chip businesses. Furniture factories may reduce output seasonally, change product lines, or sell their waste to competitors. Mitigating this requires diversifying supply across at least 5 to 8 different sources within a 100 km radius, maintaining 15 to 30 days of feedstock inventory, and offering slightly above-market waste collection fees to secure preferred supplier relationships.

Equipment downtime is a significant risk in capital-intensive processing operations. A chipper or pellet mill that breaks down for 10 days costs not only repair expenses but also lost production revenue. Maintaining a stock of critical wear parts — chipper knives, pellet die rings, screen meshes, conveyor belts — and establishing a preventive maintenance schedule (every 250 operating hours for major components) reduces unplanned downtime from an industry average of 12–18% to below 6%.

Regulatory and export policy risk is real in Indonesia, where wood export regulations have changed multiple times in the last decade. Businesses that diversify across both domestic and export markets are more resilient to policy changes than those fully dependent on export revenue. Staying current with Ministry of Trade and Ministry of Environment regulations through industry association membership is a low-cost risk management strategy that many small operators overlook.

Scaling Up From Small Operations to Industrial Level

Most successful wood chip businesses in Indonesia started small — one truck, one chipper, one or two supply agreements — and scaled systematically over 3 to 5 years. The typical growth pathway follows three phases: in phase one (year 1–2), the business focuses on collection, quality control, and building buyer relationships at modest volumes of 100 to 500 tonnes per month. In phase two (year 2–3), the business invests in drying and size-reduction equipment to increase product quality, enabling access to higher-paying buyer segments and beginning to accumulate surplus cash for reinvestment.

Phase three (year 3 and beyond) involves either vertical integration — adding pellet manufacturing or panel board production — or horizontal expansion through additional collection routes and a second processing site. At this stage, the business may also qualify for green economy financing instruments, including low-interest loans from the Indonesian government's Loan Program for Micro, Small and Medium Enterprises (KUR) or financing from multilateral development banks that prioritise clean energy and circular economy projects.

A key scaling decision point is whether to remain a raw material supplier or move downstream into value-added manufacturing. The latter requires significantly more capital and management complexity but delivers margins 3 to 5 times higher per tonne. Businesses that have successfully sold raw chips to a pellet or panel factory for two or more years have valuable insight into quality requirements, logistics, and buyer preferences — intelligence that directly supports a downstream investment decision with much lower market entry risk.

Resources and Wood Chips PDF References for Further Learning

Industry Reports and Wood Chips PDF Guides Worth Downloading

Several organisations publish comprehensive wood chips PDF guides and industry reports that are essential reading for anyone entering this market. The Food and Agriculture Organization (FAO) of the United Nations publishes detailed technical guides on wood chip production, quality standards, and trade flows, available free of charge through its forestry publications portal. The IEA Bioenergy Task 40 reports on sustainable international bioenergy trade include specific sections on wood chip supply chains from Southeast Asia, with data on Indonesian export volumes and price benchmarks.

The Sustainable Biomass Program publishes a free wood chips PDF outlining its certification requirements, audit protocols, and chain-of-custody documentation standards — essential reading for any business planning to enter the Japanese or European biomass import markets. Similarly, ENplus, the European pellet quality certification programme, offers a downloadable handbook covering technical requirements, testing methods, and the certification application process in detail.

For the Indonesian regulatory context, the Ministry of Environment and Forestry publishes guidance documents on SVLK certification and waste management permits through its official website. The Indonesia Wood Panel Association (APKINDO) and the Indonesian Biomass Energy Association (ABEI) also maintain libraries of technical and market reference materials accessible to members, including market data, equipment supplier directories, and export procedure guides.

Associations and Networks Supporting Wood Chip Entrepreneurs

Joining the right industry associations accelerates business development by providing access to market intelligence, regulatory updates, and buyer introductions that would otherwise take years to build independently. In Indonesia, the Indonesian Biomass Energy Association (ABEI) is the primary network for businesses involved in biomass production and trade, including wood chips and pellets. Membership provides access to trade mission participation, introductions to Japanese and Korean buyers, and advocacy support on export policy issues.

Internationally, the World Bioenergy Association (WBA) connects biomass producers and buyers across more than 45 countries and publishes an annual Global Bioenergy Statistics report that is widely cited in investment and policy discussions. The Pellet Fuels Institute (PFI) in North America is the main standards body for wood pellets and offers technical guidance relevant to producers targeting North American and European export markets, even if the producer is based in Asia.

Beyond formal associations, commodity trading platforms such as Alibaba's biomass energy section and specialised brokers like Hawkins Wright and FOEX connect Indonesian producers with international buyers. Attending the annual European Pellets Conference in Wels, Austria, or the Asian Biomass Conference hosted annually in Japan or South Korea, provides direct access to large-scale buyers and logistics providers in a format that accelerates deal-making more efficiently than cold outreach alone.

Online Tools and Platforms for Market Research

Several free and low-cost online tools support ongoing market research for wood chip entrepreneurs. The UN Comtrade database, accessible at comtrade.un.org, provides detailed trade statistics by commodity code — HS code 4401.21 covers wood chips for energy — and allows users to track export volumes, values, and trade partners by country over time. This data is updated quarterly and is the most reliable source for understanding long-term market trends in wood chip trade flows.

FOEX Indexes publishes a weekly PIX Biomass report tracking wood chip and wood pellet prices in Europe, available through a subscription. For businesses at the research stage, FOEX's publicly available summary data provides sufficient price benchmark information to support feasibility modelling. Similarly, Japan's Forestry Agency publishes an annual import statistics report in English covering wood chip volumes and prices from major supplying nations including Indonesia.

Google Trends and trade publication sites such as Bioenergy International and Biomass Magazine offer free coverage of technology developments, policy changes, and market shifts relevant to wood chip businesses. Monitoring these sources weekly takes less than 30 minutes and keeps business owners informed of developments — such as changes to Japan's Feed-in Tariff rates or new EU sustainability criteria for biomass imports — that could materially affect pricing and market access within a 12- to 24-month horizon.

FAQ:

Q: What moisture content is required for export-grade wood chips from Indonesia?

A: Export-grade wood chips for energy use typically require a moisture content of 10–15% by weight after drying. Pulp-grade chips for paper manufacturing may be accepted at up to 45% moisture, depending on buyer specifications. Achieving the target moisture level requires industrial drying equipment and adds cost but significantly increases the selling price achievable per tonne.

Q: How much capital is needed to start a small wood chip processing business in Indonesia?

A: A basic collection and resale operation can be started for approximately USD 30,000 to USD 50,000, covering one truck, a screening unit, and yard infrastructure. A pellet production facility with 3,000 to 5,000 tonnes per year of capacity requires USD 150,000 to USD 250,000 in total investment. Permit costs, working capital, and land lease should be included in the budget from the outset.

Q: Is SVLK certification required to export wood chips from Indonesia?

A: Yes, SVLK (Sistem Verifikasi Legalitas Kayu) certification is mandatory for exporting wood products, including wood chips, from Indonesia to regulated markets such as the European Union, United States, and Australia. The certification verifies that raw materials originate from legal, traceable sources. Processing facilities can apply through an accredited verification body, and the process typically takes 3 to 6 months to complete.

Q: What is the difference between wood chips and wood pellets as a business product?

A: Wood chips are the minimally processed raw form of the material — chipped, screened, and dried — while wood pellets are manufactured by grinding dried chips into a fine powder and compressing it under high pressure into uniform cylindrical shapes. Pellets have higher energy density, lower moisture content, and better handling properties, commanding prices 2 to 3 times higher than bulk wood chips. The trade-off is that pellet production requires significantly more capital investment in grinding and pelletising equipment.

Q: Which countries are the largest importers of Indonesian wood chips?

A: Japan is consistently the largest single importer of Indonesian wood chips, primarily for paper pulp and biomass energy production under the country's Feed-in Tariff programme. South Korea and China are also major buyers, with growing demand from European nations for certified biomass pellets. Trade flows shift based on policy changes in importing countries, making market diversification an important risk management strategy for Indonesian exporters.